Map a market before you enter, acquire, or expand.
tallywire combines booking-platform and map data into a normalized view of providers, menus, prices, chains and market change across beauty & wellness.
Three real markets, straight from the dataset
Explore the data
Browse the latest market snapshots by city, by country, or by sector. Every card opens a market page with provider counts, menu prices, operator lists and coverage.
What teams use tallywire for
One dataset, three commercial decisions.
Choose where to enter
Compare markets, map competing supply and understand price positioning before opening or acquiring a location.
Compare markets →Screen markets and build targets
Measure fragmentation, identify multi-location operators and build a defensible target universe against the broader physical market, well beyond any single booking platform.
See the target universe →Build qualified territories
Find local-service businesses by location, services offered, platform, price tier and review traction, so a territory starts from accounts with real signals.
Build a territory →Building a local-services product? Access the same normalized provider & menu data through the tallywire API.
Explore the API →From fragmented listings to a comparable market view
Local-service supply is scattered across booking platforms, marketplaces, business listings and provider websites. No single source shows the whole observed picture. tallywire turns those partial views into one comparable market dataset:
Collect the visible market
Venues, service menus, published prices and locations across covered booking, listing and map sources.
Resolve providers
Listings deduplicated within each source and entity-joined against the map layer on deep-report metros, with source provenance preserved.
Normalize menus & prices
Inconsistent service names mapped to comparable treatment categories, with the original source wording retained.
Refresh & preserve
Source observations are collected on a rolling basis. Monitored markets receive a preserved monthly comparison snapshot.
Counts grow with every collection cycle · full methodology →
Every Market File, in three parts
A decision-ready report, the normalized provider & service data behind it, and a coverage appendix so every number is reconcilable. Scoped to your market; exact row count before you pay.
Pricing
A Market File tells you what a market looks like now. Market Monitor shows how it changes. Start with one market or scope several together.
Market File
- Generated on request from the latest completed collection
- Normalized provider & venue roster
- Observed service menus & published prices
- Market, area & chain analysis where supported
- market_report.pdf · providers.csv · services.csv
- Exact collection dates, coverage & methodology
- Exact row count or a sample before you pay
Market Monitor
- Initial Market Files for selected scopes
- Rolling source collection
- Preserved monthly comparison snapshots
- New, removed & changed listings
- Price, menu & chain movement
- Watchlists, scheduled delivery & optional API access
One standard market scope means one metro × one service segment, such as London beauty services. Countrywide, multi-segment, multi-market and custom geographic scopes are quoted as bundles. A Market File is credited in full toward a Market Monitor agreement signed within 30 days.
Need the data in your own product or workflow? API and data-feed access are available with Market Monitor or as a separately scoped enterprise agreement.
Territory exports for sales teams: see databases.
Built to make fragmented markets measurable
Supply and pricing are scattered across thousands of provider pages, booking platforms and business listings. Each source shows only part of the market. tallywire turns that fragmented information into one comparable view.
The method is public, coverage is disclosed for every market, and market requests are answered by a founder within one business day.
About us →
Iron BrandsFAQ
What is included in a Market File?
A decision-ready report (market_report.pdf) plus structured data: providers.csv (one row per venue: name, address & geo, platform, rating & review volume, menu size, median price and price tier, public links), services.csv (one row per priced service: category, price, duration, joined on provider_id) and a data dictionary with coverage notes and exact collection dates. See the London sample.
What counts as one market scope?
A standard market scope is one metro × one service segment, such as London beauty services or Miami med-spas. Multiple cities, multiple segments, countrywide coverage and custom boundaries are priced as bundles. Tell us your market and you get a quote with an exact row count.
How current is the data?
Every Market File is generated on request from the latest completed collection for that scope. The delivery shows the source-observation window and report-generation date. Source observations are collected on a rolling basis.
How does Market Monitor build history?
Monitoring starts with a current baseline. Each monthly comparison snapshot then adds openings, closures, listing-status changes, chain activity and price movement to a consistent historical record you can analyze over time.
Which platforms and countries are covered?
Six booking platforms today (Fresha, Booksy, Treatwell, Planity, Mindbody, Salonized) plus a public-map reference layer, across 80+ countries. Coverage per market is disclosed on each page and widens every cycle.
How are duplicate providers and inconsistent service names handled?
Listings are matched by name and location into canonical venue records; menu names map to comparable treatment categories with the original source wording retained, and sample sizes disclosed per benchmark (n shown, outliers excluded, never blended across thin data).
Can I receive the raw data or request a custom scope?
Yes. Every Market File ships the underlying CSVs, and scope is defined per request: country, metro list or radius, any segment mix. Tell us the market and you get an exact provider count and a sample before you pay.
What business information is included?
Publicly listed business and service information only: venue identity, location, published menus and prices, aggregate ratings, and public business contact endpoints where the venue publishes them. No reviewer identities, no consumer profiles, no private contact data. Correction and removal requests are handled with priority. Details: privacy.
How does API access work?
Evaluate the schema with sample data; production API and data-feed access come with Market Monitor or as a separately scoped enterprise agreement. API details.
Start with a market
Browse the markets already in the dataset, or request a Market File for the geography and segment you care about.