Melbourne beauty-services market: salons, prices and operator concentration

Platform-visible beauty providers, mapped

Each dot is one platform-visible venue, placed by coordinates. Hover for the venue and its median list price. The clustering is the density-and-positioning read an acquirer starts from.

4,163 beauty venues are visible in Melbourne

Three layers, cross-referenced against public map listings: the physical market (4,163 visible venues), the online-bookable slice, and the supply Google does not list at all. tallywire tracks 1,563 bookable providers with full priced menus, roughly a third of which have no map listing of their own (solo pros, chair renters, mobile): supply only the booking platforms can see.

Who offers online booking (11.9% of map-visible listings are matched to a covered booking platform; bars scaled ×6 for readability)

19 operator groups run 3+ locations here, together holding just 1.8% of the visible market (largest service chain: Laser Clinics Australia, 11 locations).

Who runs more than one location

The multi-location operator groups visible on the booking platforms we track (grouped by normalized brand): the names an acquirer or expanding chain meets first. Operators on enterprise salon software (Zenoti, Boulevard, Phorest) are not yet tracked, so shares are measured on platform-visible supply.

Median listed menu price by area

Venue-level menu medians by area (venues assigned to the nearest district). Service mix affects area comparisons; treat this as a listed-price map, not an affluence ranking. CBD leads at A$78; Brunswick anchors the value tier at A$70.

Real venues, as a target list

12 of 1,563 provider records shown — a spread across price tiers with traction proxies: menu breadth, reviews, a representative service and its published price. The complete current roster ships in the Market File.

Beauty pricing benchmark, Melbourne

Median list price per treatment with the interquartile range and sample size, across Booksy, Fresha, one canonical computation.

How normalized treatment prices vary by platform

Platform-level medians for the same normalized treatment category in the same market. Differences may reflect provider mix as well as platform positioning; the comparison only exists in the joined data.

How Melbourne compares

Median haircut across Australia metros, native AUD. Cross-currency comparison uses the USD index, elsewhere.

Related markets

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Method

Venues placed by provider-published coordinates. Median and percentiles over provider-published list prices across Booksy, Fresha, one canonical computation (n disclosed, outliers excluded). Operator grouping matches venues by normalized brand across distinct postcode districts. Area medians assign each venue to its nearest district centroid. Native AUD. Business and service data only. Coverage: bookable venues on the listed platforms; operators on enterprise salon software and venues without online booking are not yet included, so single-site share is measured on platform-visible supply. Data current through 13 July 2026; source observations are collected on a rolling basis.