tallywire is built to see local-service supply across the booking platforms: who operates where, what every service costs, how it moves, and the whole physical market it sits in. This page is the full inventory: every datapoint we collect and every analysis we run on it.
The sample is the real thing: the London market mapped venue by venue, price benchmarks with disclosed sample sizes, chain concentration, plus the actual data files: real venues with addresses, ratings, and 1,800+ priced menu rows. This is what arrives for your market.
The same salon lists on Fresha, shows up on Google Maps, and runs a second location on Treatwell: three records, three name spellings, three menus. No single platform can see that. On the deep-report metros tallywire joins those listings into one venue record against the map layer, maps every menu line (“Ladies cut & finish”, “Wash, cut & blow dry”) to one comparable treatment, and only then computes a benchmark , so a number like “London haircut: £35 median” means one defined thing across the covered market:
Collect the visible market · resolve providers · normalize menus & prices · refresh on a rolling basis. Cross-platform entity joining runs on the 24 deep-report metros today; sitewide headline counts are per-source provider records until that merge is validated everywhere. Full detail: methodology.
One normalized record per venue, joined across platforms. Business data only: no consumer or reviewer identities, ever.
Business, venue, service, price and location data across covered booking and map sources.
Duplicate listings and locations matched into canonical provider and venue records, with source provenance.
Inconsistent service names mapped to comparable treatment categories; prices become benchmarks by service, area and platform.
Source observations are collected on a rolling basis. Monitored markets receive a preserved monthly comparison snapshot: new, removed and changed listings, chain activity and price movement.
Every number on the site maps to exactly one of these universes, labeled per page so it always reconciles. No mixing counts.
Every card shows a real number from the latest completed collection, not an illustration.
Median + interquartile range for every treatment, city and segment. The spread is the signal: where does a target price against its market?
Brand-grouped across the whole visible market, not just our roster: how many operators run 3+ locations and how much they hold. The consolidation thesis, quantified per metro.
Every metro, cross-referenced against public map listings: the physical market, the online-bookable slice, and the supply with no map listing at all, visible only through the booking platforms.
Venues flipping to permanently-closed, month over month: churn visible before it reaches any registry. Openings and price moves ride the same diff.
Every price change, dated and preserved. Monitored markets build a consistent month-over-month price index per treatment per metro.
Every Market File arrives as a decision-ready report plus structured data, the same files as the London sample.
tallywire measures observed provider supply, listed services and published prices across covered booking and map sources, and how they change. It does not measure transaction volume, bookings or audited venue revenue. Review counts are a digital-traction proxy, not throughput. Coverage per market is disclosed on every page; universes are defined in the methodology.
A Market File shows what a market looks like now; Market Monitor shows how it changes. Full detail under pricing.
| What you get | Price | |
|---|---|---|
| Market File one-off | One standard market scope (one metro × one segment), generated on request from the latest completed collection: the analyst read, market map, pricing distributions, platform dispersion, fragmentation, venue list + named data files and a coverage appendix. Exact row count or a sample before you pay. Credited in full toward a Market Monitor agreement signed within 30 days. | From $1,500 one standard market scope |
| Market Monitor ongoing | Current data plus a preserved, comparable history of how your markets change: rolling source collection, monthly comparison snapshots, new and removed listings, status and chain changes, price movement, watchlists, scheduled delivery and periodic analyst review. | From $1,500/month billed annually · up to three scopes |
One standard market scope means one metro × one service segment, such as London beauty services. Countrywide, multi-segment, multi-market and custom geographic scopes are quoted as bundles.
Need the data in your own product or workflow? API and data-feed access are available with Market Monitor or as a separately scoped enterprise agreement. Explore the API →
Every report is backed by the full distribution. Or query the same data via the API.
Everything above, scoped to the metros and segments you care about , delivered in days, with an exact row count and a free sample before you pay.