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Country market overview

United States beauty & wellness market: providers, prices and local coverage

tallywire observes 135,940 provider records across the United States from 3 covered sources: salons, spas, clinics and studios normalized into one schema. This page summarizes the supported national price benchmarks, source coverage, and the local markets currently available.

Data current through 13 July 2026 · collected on a rolling basis · business data only
135,940
provider records
~4,903,287
estimated service listings (menu-average method)
98
tracked local markets ≥200 records
3
covered sources
For PE & market intelligence

National treatment benchmarks

Median listed treatment price with the interquartile range, in USD. National benchmarks are calculated from a capped sample of 6,000 qualifying priced service observations across covered sources (raw service observations, not provider-weighted); each row shows its own observation count. City pages carry the full local distribution. Data current through 13 July 2026.

TreatmentMedian · IQR · n
Haircut
$40
$35–$50 · n=1,161
Colour
$80
$50–$120 · n=137
Highlights
$150
$100–$231 · n=52
Blow-dry
$50
$35–$75 · n=57
Gel manicure
$58
$40–$80 · n=84
Pedicure
$65
$45–$85 · n=73
Facial
$50
$30–$80 · n=134
Massage
$85
$55–$135 · n=53
Waxing
$20
$10–$45 · n=136
Lash extensions
$95
$81–$135 · n=46
Brows
$35
$10–$55 · n=282

Rows require ≥30 qualifying observations; outliers excluded.

Local markets in United States

4 published local market pages (each with pricing distributions, provider counts and coverage) out of 98 tracked local markets with ≥200 provider records.

Sector deep dives

+ 94 more tracked local markets in United States (≥200 provider records each) without a published page yet; any of them can be scoped as a Market File today.

Source coverage

Provider records in United States by source platform (deduplicated per source, not yet cross-platform), all unioned into one schema.

Source platformProvider records in United States

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Current market snapshot

Market File

From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.

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Market Monitor

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Methodology

Country labels are canonicalized (e.g. GB and United Kingdom merged) and district-level city labels are rolled up to their metro before counting, so figures never double-count or split thin. Aggregated from publicly listed providers and their published service menus across the covered booking platforms, business data only. Data current through 13 July 2026, collected on a rolling basis. Full methodology. The tallywire aggregate: 450,000+ provider records · ~17M priced service listings · 80+ countries.

tallywire · the local-service supply feedMarket › United States
tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.