New York beauty-services market: salons, prices and operator concentration
Who is here, where they cluster, how they price, and how fragmented it is: the read a buyer needs before a deal. Native pricing (USD). Data current through 13 July 2026; source observations are collected on a rolling basis.
1,287 providers on the platforms we track. Median haircut $45; the highest venue-menu medians sit in Downtown BK ($88). 97% of tracked providers are linked to one visible location; 16 operator groups run more than one.
1,287 platform-visible providers·17,466 priced service observations·2 covered platforms
Where the market is
Platform-visible beauty providers, mapped
Each dot is one platform-visible venue, placed by coordinates. Hover for the venue and its median list price. The clustering is the density-and-positioning read an acquirer starts from.
each dot = one platform-visible beauty venue with a priced menu · hover for venue and median price
The physical market, in context
14,282 beauty venues are visible in New York
Three layers, cross-referenced against public map listings: the physical market (14,282 visible venues), the online-bookable slice, and the supply Google does not list at all. tallywire tracks 1,287 bookable providers with full priced menus, roughly a third of which have no map listing of their own (solo pros, chair renters, mobile): supply only the booking platforms can see.
14,282
venues visible on the map
1,287
bookable with priced menus (ours)
54%
no website listed on the map
9.5%
listings marked permanently closed
Who offers online booking (7.4% of map-visible listings are matched to a covered booking platform; bars scaled ×6 for readability)
Booksy
2.8%
Glossgenius
1.3%
Vagaro
1.0%
Fresha
0.9%
Setmore
0.8%
Styleseat
0.4%
Squire
0.2%
Other / unattributed
0.1%
80 operator groups run 3+ locations here, together holding just 2.9% of the visible market (largest service chain: European Wax Center, 38 locations). Retail service counters (Charlotte Tilbury ×26 and peers, 50 listings) are counted separately — a beauty counter is not a salon.
Operators on tracked platforms
Who runs more than one location
The multi-location operator groups visible on the booking platforms we track (grouped by normalized brand): the names an acquirer or expanding chain meets first. Operators on enterprise salon software (Zenoti, Boulevard, Phorest) are not yet tracked, so shares are measured on platform-visible supply.
97% single-site (one visible location)
of 1,287 platform-visible providers in the current dataset. 16 operator groups run more than one location; together they hold 34 locations (3% of tracked supply).
Largest operator groupslocations
Are The barber3 locations
HELA Skincare- Flushing3 locations
Barber Shop NYC2 locations
Luma Skin and Laser Hair Removal2 locations
Mike’s Barber Shop2 locations
Moxie Blow Dry and Beauty Bar2 locations
Median listed menu price by area
Venue-level menu medians by area (venues assigned to the nearest district). Service mix affects area comparisons; treat this as a listed-price map, not an affluence ranking. Downtown BK leads at $88; The Bronx anchors the value tier at $45.
Downtown BK
$88 n=38
Flushing
$84 n=22
Williamsburg
$75 n=15
Astoria
$72 n=16
Midtown
$70 n=130
Bushwick
$70 n=31
Upper East Side
$66 n=27
SoHo
$60 n=88
Jamaica
$52 n=75
Staten Island
$50 n=82
Harlem
$45 n=159
The Bronx
$45 n=89
Real venues, as a target list
12 of 1,287 provider records shown — a spread across price tiers with traction proxies: menu breadth, reviews, a representative service and its published price. The complete current roster ships in the Market File.
Venue · area · serviceservicesrating · reviewspriceplatform
Ray Guh Hair ArtistryMidtown · Women’s haircut
7
5.0★ · 5
$135
booksy
Jeffrey Stein SalonUpper East Side · Single Process
35
5.0★ · 6130
$119
fresha
ELKHABLACONLASMANOSHarlem · Supreme Pak
17
5.0★ · 56
$100
booksy
Hair By CindyJamaica · Bridal Trial
10
—
$100
fresha
INKYDowntown BK · Hair Color – Toner / Pigment - Blonde, A
Just Your Style SalonStaten Island · GEL POLISH MANICURE
10
5.0★ · 719
$32
fresha
Beauty pricing benchmark, New York
Median list price per treatment with the interquartile range and sample size, across Booksy, Fresha, one canonical computation.
Treatmentmedian · IQR · n
Balayage
$250
$185–350 · n=188
Highlights
$185
$120–280 · n=403
Facial
$120
$65–165 · n=501
Lash extensions
$95
$40–130 · n=646
Color
$80
$45–125 · n=1,092
Blowout
$65
$45–120 · n=592
Massage
$60
$25–130 · n=193
Gel manicure
$58
$35–90 · n=754
Haircut
$45
$30–75 · n=2,364
Brows
$40
$20–98 · n=751
Cross-platform view
How normalized treatment prices vary by platform
Platform-level medians for the same normalized treatment category in the same market. Differences may reflect provider mix as well as platform positioning; the comparison only exists in the joined data.
Treatmentspread · by platform
Highlights
1.9×
Booksy $100 · Fresha $195
Color
1.0×
Booksy $80 · Fresha $80
Blowout
1.0×
Booksy $65 · Fresha $65
Haircut
1.4×
Booksy $40 · Fresha $57
Facial
2.6×
Booksy $50 · Fresha $130
How New York compares
Median haircut across United States metros, native USD. Cross-currency comparison uses the USD index, elsewhere.
A Market File shows what a market looks like now; Market Monitor shows how it changes. Reply within one business day with an exact row count and a sample from New York.
Current market snapshot
Market File
From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.
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Method
Venues placed by provider-published coordinates. Median and percentiles over provider-published list prices across Booksy, Fresha, one canonical computation (n disclosed, outliers excluded). Operator grouping matches venues by normalized brand across distinct postcode districts. Area medians assign each venue to its nearest district centroid. Native USD. Business and service data only. Coverage: bookable venues on the listed platforms; operators on enterprise salon software and venues without online booking are not yet included, so single-site share is measured on platform-visible supply. Data current through 13 July 2026; source observations are collected on a rolling basis.
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tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.