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Local market overview

Chicago beauty & wellness market: providers, prices and market structure

tallywire observes 2,910 provider records across the Chicago market on covered booking platforms, spanning 2 represented service segments (the per-segment deep dives track the online-bookable slice only). This page summarizes supply, 17 supported treatment benchmarks, source coverage, and how to license the full dataset.

Data current through 13 July 2026 · aggregated & normalized across the covered booking platforms · collected on a rolling basis · USD
2,910
provider records (all segments)
~104,962
estimated service listings (menu-average method)
$45
median haircut
17
supported treatment benchmarks
The analyst read

How to read the Chicago market

The price architecture is a compressed one: the middle half of haircut prices runs $35–$55 around a $45 median — a 44% interquartile spread. The 90th percentile runs 2.0× the median: a modest premium tier; this market competes closer to the middle.

Normalized treatment prices vary by platform: the facial category median-prices at $60 on Booksy venues but $120 on Fresha — a 100% gap inside one city. Differences may reflect provider mix as well as platform positioning; the gap only appears in the joined, cross-platform data.

Against the broader physical-market reference (public map listings): 97% of the 4,602 map-visible venues are linked to a single visible location, outside any operator group with 3+ sites (retail counters counted separately); 15.8% of map-reference listings are matched to a covered booking platform; 12% of relevant map listings are currently marked permanently closed on the source.

This page is a selected public snapshot. The Market File contains the complete current provider roster, service and price files, full area and operator tables, and the coverage appendix.

For market intelligence & PE

Hair, beauty & salon pricing benchmarks

Median price with the interquartile range (25th–75th percentile) across 2,605 hair, beauty & salon provider records in Chicago. The spread is the signal. This is a 13 July 2026 snapshot; tallywire collects on a rolling basis so the series, not just the level, becomes the asset.

Haircut
$45 $35–$55
Colour
$90 $50–$150
Highlights
$150 $120–$200
Balayage
$175 $32–$250
Blow-dry
$60 $40–$85
Gel manicure
$70 $50–$90
Pedicure
$60 $45–$80
Facial
$80 $50–$122
Massage
$35 $20–$80
Waxing
$25 $12–$45
Lash extensions
$99 $75–$125
Brows
$35 $16–$70
Manicure
$40 $30–$55
$0$150$300
25th–75th percentilemediann ≥ 127 priced services / treatment
Spa & wellness segment

Spa & wellness pricing benchmarks

Median and interquartile pricing for the spa & wellness segment (166 provider records) in Chicago.

Facial
$126 $90–$155
Massage
$110 $75–$150
Waxing
$38 $20–$60
Brows
$26 $20–$50
$0$100$200
25th–75th percentilemediann ≥ 60 priced services / treatment
Cross-platform view

How normalized treatment prices vary by platform

Platform-level medians for the same normalized treatment category in Chicago. Differences may reflect provider mix as well as platform positioning; the comparison only exists in the joined data. Shown only where two or more platforms each carry ≥30 qualifying priced observations for a category; single-platform categories stay in the benchmarks above, not here.

TreatmentMedian by platform
Haircut
Booksy $40 (n=1,971) · Fresha $45 (n=444) Booksy cheapest · 12% spread
Colour
Fresha $85 (n=310) · Booksy $100 (n=348) Fresha cheapest · 18% spread
Highlights
Booksy $150 (n=98) · Fresha $160 (n=143) Booksy cheapest · 7% spread
Balayage
Fresha $145 (n=137) · Booksy $250 (n=44) Fresha cheapest · 72% spread
Blow-dry
Booksy $55 (n=110) · Fresha $60 (n=179) Booksy cheapest · 9% spread
Gel manicure
Booksy $55 (n=86) · Fresha $75 (n=407) Booksy cheapest · 36% spread
Pedicure
Fresha $60 (n=821) · Booksy $60 (n=178) Fresha cheapest · 0% spread
Facial
Booksy $60 (n=257) · Fresha $120 (n=445) Booksy cheapest · 100% spread
Massage
Booksy $98 (n=149) · Fresha $100 (n=485) Booksy cheapest · 2% spread
Waxing
Fresha $25 (n=389) · Booksy $30 (n=227) Fresha cheapest · 20% spread
Lash extensions
Booksy $90 (n=64) · Fresha $95 (n=198) Booksy cheapest · 6% spread
Brows
Booksy $30 (n=453) · Fresha $40 (n=588) Booksy cheapest · 33% spread
Manicure
Fresha $40 (n=539) · Booksy $40 (n=97) Fresha cheapest · 0% spread

2 platforms compared across 13 treatments in Chicago. Medians over priced services matching each treatment; n≥30 per platform per line (platforms below that bar are omitted, not blended). Data current through 13 July 2026.

Market character

Price dispersion in Chicago

Across tracked treatments, the 90th-percentile listed price runs 2.0× the median, a moderate spread: a meaningful upper tier sits above the median. A higher ratio means a deeper upper price tier; a ratio near 1× means a compressed range. This measures listed-price dispersion, not market size or affluence.

p90 / median ≈ 2.0× · moderate price range
Provider sample

The provider base

5 of 2,910 provider records shown. The full file carries every record with location, platform, full priced menu and rating, export-ready as CSV / Sheets.

ProviderLocation · Platform
A Natural Mind and Body
60707
booksy
Aaron Barber @ Logan Square Barbershop
60647
booksy
AyoBeam
60609
booksy
BeautyByBrandy
60608
booksy
Black Swan Barber Lounge
60632
booksy
+ 2,905 more provider records · request the full file →

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A Market File shows what a market looks like now; Market Monitor shows how it changes. Reply within one business day with an exact row count and a sample from Chicago.

Current market snapshot

Market File

From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.

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Ongoing market history

Market Monitor

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Methodology

Figures aggregate publicly listed providers and their published service menus across the covered booking platforms, deduplicated and normalized into one schema. Chicago combines every district-level listing into one market (no thin district pages). Prices are provider-published list prices in USD; median and percentiles are computed over priced services matching each treatment (outliers ≤0 or >100,000 excluded). Business data only. Data current through 13 July 2026; source observations are collected on a rolling basis. Full method: how we collect this. Part of the tallywire global feed: 450,000+ provider records · ~17M priced service listings · 80+ countries.

tallywire · the local-service supply feedMarket › United States › Chicago
tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.