Home / Market / Italy
Country market overview

Italy beauty & wellness market: providers, prices and local coverage

tallywire observes 21,372 provider records across Italy from 4 covered sources: salons, spas, clinics and studios normalized into one schema. This page summarizes the supported national price benchmarks, source coverage, and the local markets currently available.

Data current through 13 July 2026 · collected on a rolling basis · business data only
21,372
provider records
~770,877
estimated service listings (menu-average method)
20
tracked local markets ≥200 records
4
covered sources
For PE & market intelligence

National treatment benchmarks

Median listed treatment price with the interquartile range, in EUR. National benchmarks are calculated from a capped sample of 6,000 qualifying priced service observations across covered sources (raw service observations, not provider-weighted); each row shows its own observation count. City pages carry the full local distribution. Data current through 13 July 2026.

TreatmentMedian · IQR · n
Haircut
€20
€15–€30 · n=197
Colour
€40
€27–€55 · n=181
Highlights
€65
€50–€80 · n=59
Balayage
€80
€60–€100 · n=33
Blow-dry
€23
€17–€32 · n=174
Gel manicure
€45
€35–€55 · n=123
Pedicure
€35
€25–€45 · n=265
Facial
€35
€15–€65 · n=553
Massage
€55
€45–€70 · n=547
Waxing
€23
€14–€39 · n=1,267
Lash extensions
€65
€50–€80 · n=93
Brows
€14
€8.0–€45 · n=229
Manicure
€20
€18–€30 · n=207

Rows require ≥30 qualifying observations; outliers excluded.

Local markets in Italy

20 tracked local markets with ≥200 provider records; no published local pages yet. National figures and the full provider base are available as a scoped Market File.

+ 20 more tracked local markets in Italy (≥200 provider records each) without a published page yet; any of them can be scoped as a Market File today.

Source coverage

Provider records in Italy by source platform (deduplicated per source, not yet cross-platform), all unioned into one schema.

Source platformProvider records in Italy

Get this market

A Market File shows what a market looks like now; Market Monitor shows how it changes. Reply within one business day with an exact row count and a sample from Italy.

Current market snapshot

Market File

From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.

Request an Italy Market File →
Ongoing market history

Market Monitor

From $1,500/month · billed annually · up to three standard market scopes. Current data plus a preserved record of how selected markets change: rolling source collection, monthly comparison snapshots, new / removed / changed listings, price and operator-footprint movement, watchlists and scheduled delivery.

Monitor Italy →

Country and multi-market scopes are quoted as bundles; the standard $1,500 starting price applies to one metro × one segment.

Need a filtered territory export or programmatic delivery? Sales filters, scheduled files, REST API or MCP ride the same underlying dataset: explore delivery options →.

Methodology

Country labels are canonicalized (e.g. GB and United Kingdom merged) and district-level city labels are rolled up to their metro before counting, so figures never double-count or split thin. Aggregated from publicly listed providers and their published service menus across the covered booking platforms, business data only. Data current through 13 July 2026, collected on a rolling basis. Full methodology. The tallywire aggregate: 450,000+ provider records · ~17M priced service listings · 80+ countries.

tallywire · the local-service supply feedMarket › Italy
tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.