Home / Market / Nigeria
Country market overview

Nigeria beauty & wellness market: providers, prices and local coverage

tallywire observes 244 provider records across Nigeria from one covered source: salons, spas, clinics and studios normalized into one schema. This page summarizes the supported national price benchmarks, source coverage, and the local markets currently available.

Data current through 13 July 2026 · collected on a rolling basis · business data only
244
provider records
~8,800
estimated service listings (menu-average method)
0
tracked local markets ≥200 records
1
covered source
For PE & market intelligence

National treatment benchmarks

Median listed treatment price with the interquartile range, in NGN. National benchmarks are calculated from a capped sample of 6,000 qualifying priced service observations across covered sources (raw service observations, not provider-weighted); each row shows its own observation count. City pages carry the full local distribution. Data current through 13 July 2026.

TreatmentMedian · IQR · n
Haircut
NGN 10000
NGN 5000–NGN 15000 · n=79
Colour
NGN 20000
NGN 10000–NGN 35530 · n=75
Blow-dry
NGN 7000
NGN 4000–NGN 11250 · n=40
Gel manicure
NGN 10000
NGN 6000–NGN 18000 · n=141
Pedicure
NGN 20000
NGN 13000–NGN 30000 · n=233
Facial
NGN 45000
NGN 35000–NGN 68375 · n=243
Massage
NGN 40000
NGN 25000–NGN 60000 · n=277
Waxing
NGN 20000
NGN 12000–NGN 30000 · n=242
Brows
NGN 10535
NGN 7000–NGN 25000 · n=98
Manicure
NGN 12250
NGN 7000–NGN 19750 · n=106

Rows require ≥30 qualifying observations; outliers excluded.

Local markets in Nigeria

0 tracked local markets with ≥200 provider records; no published local pages yet. National figures and the full provider base are available as a scoped Market File.

Source coverage

Provider records in Nigeria by source platform (deduplicated per source, not yet cross-platform), all unioned into one schema.

Source platformProvider records in Nigeria

Get this market

A Market File shows what a market looks like now; Market Monitor shows how it changes. Reply within one business day with an exact row count and a sample from Nigeria.

Current market snapshot

Market File

From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.

Request a Nigeria Market File →
Ongoing market history

Market Monitor

From $1,500/month · billed annually · up to three standard market scopes. Current data plus a preserved record of how selected markets change: rolling source collection, monthly comparison snapshots, new / removed / changed listings, price and operator-footprint movement, watchlists and scheduled delivery.

Monitor Nigeria →

Country and multi-market scopes are quoted as bundles; the standard $1,500 starting price applies to one metro × one segment.

Need a filtered territory export or programmatic delivery? Sales filters, scheduled files, REST API or MCP ride the same underlying dataset: explore delivery options →.

Methodology

Country labels are canonicalized (e.g. GB and United Kingdom merged) and district-level city labels are rolled up to their metro before counting, so figures never double-count or split thin. Aggregated from publicly listed providers and their published service menus across the covered booking platforms, business data only. Data current through 13 July 2026, collected on a rolling basis. Full methodology. The tallywire aggregate: 450,000+ provider records · ~17M priced service listings · 80+ countries.

tallywire · the local-service supply feedMarket › Nigeria
tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.