Amsterdam beauty-services market: salons, prices and operator concentration
Who is here, where they cluster, how they price, and how fragmented it is: the read a buyer needs before a deal. Native pricing (EUR). Data current through 13 July 2026; source observations are collected on a rolling basis.
293 providers on the platforms we track. Median haircut €55; the highest venue-menu medians sit in De Pijp (€67). 98% of tracked providers are linked to one visible location; 3 operator groups run more than one.
293 platform-visible providers·7,489 priced service observations·3 covered platforms
Where the market is
Platform-visible beauty providers, mapped
Each dot is one platform-visible venue, placed by coordinates. Hover for the venue and its median list price. The clustering is the density-and-positioning read an acquirer starts from.
each dot = one platform-visible beauty venue with a priced menu · hover for venue and median price
The physical market, in context
2,607 beauty venues are visible in Amsterdam
Three layers, cross-referenced against public map listings: the physical market (2,607 visible venues), the online-bookable slice, and the supply Google does not list at all. tallywire tracks 293 bookable providers with full priced menus, roughly a third of which have no map listing of their own (solo pros, chair renters, mobile): supply only the booking platforms can see.
2,607
venues visible on the map
293
bookable with priced menus (ours)
25%
no website listed on the map
11.2%
listings marked permanently closed
Who offers online booking (12.9% of map-visible listings are matched to a covered booking platform; bars scaled ×6 for readability)
Treatwell
5.1%
Salonized
4.4%
Fresha
3.1%
Setmore
0.3%
Other / unattributed
0.0%
11 operator groups run 3+ locations here, together holding just 1.4% of the visible market (largest service chain: Amsterdam, 5 locations). Retail service counters (Benefit Browbar ×5 and peers, 5 listings) are counted separately — a beauty counter is not a salon.
Operators on tracked platforms
Who runs more than one location
The multi-location operator groups visible on the booking platforms we track (grouped by normalized brand): the names an acquirer or expanding chain meets first. Operators on enterprise salon software (Zenoti, Boulevard, Phorest) are not yet tracked, so shares are measured on platform-visible supply.
98% single-site (one visible location)
of 293 platform-visible providers in the current dataset. 3 operator groups run more than one location; together they hold 6 locations (2% of tracked supply).
Largest operator groupslocations
Beau Institute - Amsterdam2 locations
Beauty by Zehra2 locations
Doq Barbers - Houthavenweg 1092 locations
Median listed menu price by area
Venue-level menu medians by area (venues assigned to the nearest district). Service mix affects area comparisons; treat this as a listed-price map, not an affluence ranking. De Pijp leads at €67; Noord anchors the value tier at €42.
De Pijp
€67 n=34
Zuidas
€51 n=20
Nieuw-West
€50 n=39
Jordaan
€50 n=19
Centrum
€45 n=28
Oost
€45 n=53
Oud-West
€45 n=35
Noord
€42 n=16
Real venues, as a target list
12 of 293 provider records shown — a spread across price tiers with traction proxies: menu breadth, reviews, a representative service and its published price. The complete current roster ships in the Market File.
Venue · area · serviceservicesrating · reviewspriceplatform
HairbyNastiaCentrum · Full Head Colour with Blow Dry long
Median list price per treatment with the interquartile range and sample size, across Booksy, Fresha, Treatwell, one canonical computation.
Treatmentmedian · IQR · n
Balayage
€182
€120–260 · n=166
Highlights
€150
€95–210 · n=287
Blow-dry
€95
€60–170 · n=378
Facial
€87
€59–135 · n=182
Colour
€80
€42–150 · n=793
Lash extensions
€65
€40–90 · n=141
Haircut
€55
€35–85 · n=880
Gel manicure
€55
€35–75 · n=328
Massage
€50
€25–90 · n=285
Brows
€40
€25–75 · n=344
Cross-platform view
How normalized treatment prices vary by platform
Platform-level medians for the same normalized treatment category in the same market. Differences may reflect provider mix as well as platform positioning; the comparison only exists in the joined data.
A Market File shows what a market looks like now; Market Monitor shows how it changes. Reply within one business day with an exact row count and a sample from Amsterdam.
Current market snapshot
Market File
From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.
From $1,500/month · billed annually · up to three standard market scopes. Current data plus a preserved record of how selected markets change: rolling source collection, monthly comparison snapshots, new / removed / changed listings, price and operator-footprint movement, watchlists and scheduled delivery.
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Method
Venues placed by provider-published coordinates. Median and percentiles over provider-published list prices across Booksy, Fresha, Treatwell, one canonical computation (n disclosed, outliers excluded). Operator grouping matches venues by normalized brand across distinct postcode districts. Area medians assign each venue to its nearest district centroid. Native EUR. Business and service data only. Coverage: bookable venues on the listed platforms; operators on enterprise salon software and venues without online booking are not yet included, so single-site share is measured on platform-visible supply. Data current through 13 July 2026; source observations are collected on a rolling basis.
tallywire · the local-service supply feedAll markets
tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.