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Local market overview

Amsterdam beauty & wellness market: providers, prices and market structure

tallywire observes 401 provider records across the Amsterdam market on covered booking platforms, spanning 1 represented service segments (the per-segment deep dives track the online-bookable slice only). This page summarizes supply, 13 supported treatment benchmarks, source coverage, and how to license the full dataset.

Data current through 13 July 2026 · aggregated & normalized across the covered booking platforms · collected on a rolling basis · EUR
401
provider records (all segments)
~14,463
estimated service listings (menu-average method)
€55
median haircut
13
supported treatment benchmarks
The analyst read

How to read the Amsterdam market

The price architecture is a moderately tiered one: the middle half of haircut prices runs €40–€75 around a €55 median — a 63% interquartile spread. The 90th percentile runs 1.7× the median: a modest premium tier; this market competes closer to the middle.

Against the broader physical-market reference (public map listings): 99% of the 2,607 map-visible venues are linked to a single visible location, outside any operator group with 3+ sites (retail counters counted separately); 12.9% of map-reference listings are matched to a covered booking platform; 11% of relevant map listings are currently marked permanently closed on the source.

This page is a selected public snapshot. The Market File contains the complete current provider roster, service and price files, full area and operator tables, and the coverage appendix.

For market intelligence & PE

Hair, beauty & salon pricing benchmarks

Median price with the interquartile range (25th–75th percentile) across 294 hair, beauty & salon provider records in Amsterdam. The spread is the signal. This is a 13 July 2026 snapshot; tallywire collects on a rolling basis so the series, not just the level, becomes the asset.

Haircut
€55 €40–€75
Colour
€90 €58–€147
Highlights
€170 €111–€228
Balayage
€211 €162–€282
Blow-dry
€65 €46–€94
Gel manicure
€62 €40–€80
Pedicure
€60 €47–€75
Facial
€89 €61–€116
Massage
€55 €39–€80
Waxing
€22 €15–€45
Lash extensions
€65 €50–€75
Brows
€40 €25–€70
Manicure
€50 €35–€62
€0€150€300
25th–75th percentilemediann ≥ 66 priced services / treatment
Market character

Price dispersion in Amsterdam

Across tracked treatments, the 90th-percentile listed price runs 1.7× the median, a moderate spread: a meaningful upper tier sits above the median. A higher ratio means a deeper upper price tier; a ratio near 1× means a compressed range. This measures listed-price dispersion, not market size or affluence.

p90 / median ≈ 1.7× · moderate price range
Provider sample

The provider base

5 of 401 provider records shown. The full file carries every record with location, platform, full priced menu and rating, export-ready as CSV / Sheets.

ProviderLocation · Platform
A Very Scary Fairy
1051 HM
fresha
absolutely.skin
1073 NB
fresha
ADDICT Haarlem
2011 GN
fresha
Advance Microblading & Nails
Amsterdam
fresha
Aesthetics by Pricila
1076 RM
fresha
+ 396 more provider records · request the full file →

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Current market snapshot

Market File

From $1,500 · one-off · one standard market scope. A decision-ready view generated on request from the latest completed collection: normalized provider & venue roster, observed menus & published prices, market / area / operator analysis where supported, exact collection dates and methodology. Multi-market and country bundles available.

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Methodology

Figures aggregate publicly listed providers and their published service menus across the covered booking platforms, deduplicated and normalized into one schema. Amsterdam combines every district-level listing into one market (no thin district pages). Prices are provider-published list prices in EUR; median and percentiles are computed over priced services matching each treatment (outliers ≤0 or >100,000 excluded). Business data only. Data current through 13 July 2026; source observations are collected on a rolling basis. Full method: how we collect this. Part of the tallywire global feed: 450,000+ provider records · ~17M priced service listings · 80+ countries.

tallywire · the local-service supply feedMarket › Netherlands › Amsterdam
tallywire is not affiliated with or endorsed by the platforms shown. Platform names and marks belong to their respective owners; data is observed from public listings.